Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how farmshopaberdeenshire.co.uk ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website. Please read this policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide when signing up or contacting us.
- Technical Information: IP address, browser type, device information, and operating system.
- Cookies: Data stored on your device to track your preferences and behaviour (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and browsing patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and website traffic measurement
- Affiliate tracking and commission attribution (via William Hill and third-party partners)
- Site improvement and user experience enhancement
- Email communications regarding updates and promotions
- Fraud detection and security purposes
- Compliance with legal obligations
Cookie Policy
We use cookies to enhance your browsing experience. Cookies are small files stored on your device.
Types of Cookies:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Tracking Cookies: Monitor referrals to William Hill for commission purposes
- Marketing Cookies: Used for targeted advertising
Opt-Out Options: You can disable cookies through your browser settings. Note that some functionality may be limited if cookies are disabled. You may also opt out of third-party analytics via industry opt-out tools.
Third-Party Links
Our website contains links to external websites, including William Hill online casino and other affiliate partners. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information. Your use of linked sites is at your own risk and subject to their terms.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate information
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Oppose processing for marketing or analytics purposes
- Rights Regarding Automated Decision-Making: Request human review of automated decisions
To exercise these rights, contact us using the details in the Contact Us section below.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Account information: Retained whilst your account is active, plus 12 months after closure
- Analytics data: Retained for 24 months
- Affiliate tracking data: Retained for 90 days to 12 months for commission purposes
- Email lists: Retained until you unsubscribe
We will delete data earlier if requested, except where legal obligations require retention.
Contact Us
For privacy inquiries, data access requests, or to exercise your rights, please contact:
Email: privacy@farmshopaberdeenshire.co.uk
We aim to respond to all requests within 30 days. If you believe we have mishandled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This website is intended for users aged 18 and over. We do not knowingly collect data from minors. Gambling can be addictive. Please gamble responsibly.